Ever since James Cameron’s Avatar 3D movies have been hitting the theaters fairly regularly. In 2012 alone there will be 28 3D movies released, according to Box Office and 22 3D movies to be released in 2013. 3D is a popular way for production companies to earn more money when releasing a film; that is when the movie is going to be a huge success. Films such as the last Harry Potter movie and “Transformers: 3” make twice as much money, earning back the money it took to make the movie.
Worldwide, the number of 3D theaters are increasing rapidly in countries. Chinahas more 3D theaters than the U.S.with 3,066 theaters and the U.S.with 3,015. Mashable reports that just in 2011, 3D movies have been getting positive reviews with the help of well-made movies like Spielberg’s “The Adventures of Tin Tin” and Scorsese’s “Hugo”.
It hasn’t been such an easy ride for production companies when releasing films in 2D and 3D. In an interview with the Guardian, CEO of Dreamworks Animation, Jeffrey Katzenberg said that Hollywood was to blame for over-doing the 3D phase, resulting in moviegoers preferring to see “Kung Fu Panda 2” and “Pirates of the Caribbean 4” in 2D rather than 3D.
Whether 3D is here to stay or just a temporary fad as it once was in the 80s is the real question. New technology has allowed a glasses free version to allow people to view 3D without the glasses, though this hasn’t been shown in theaters. In an interview with Toms Guide Danny Kaye, an executive vice president at Twentieth Century Fox, has said that to view glasses free 3D viewers have to get in the ‘right’ position to see it correctly.
When “Avatar” was first released in theaters, it was followed by a string of disappointments. 3D technology has been improving within the past few years and when done right, it’s worth shelling out the extra few dollars. 2012 has some anticipated 3D movies to be released such as Christopher Nolan’s “The Dark Knight Rises” and Peter Jackson’s “The Hobbit Part 1”.